1. Objectives

Every SEO campaign should aim for first-page rankings on Google. Over 80% of UK users never go beyond the first page, so ranking target keywords here is essential to drive high-quality traffic to your site.

After conducting keyword research, I’ll select an initial set of 5-10 keywords to focus on. Once we’re close to ranking these, we’ll expand to a second set.

Expected Timeframe

SEO is a long-term strategy. Even for lower-competition keywords, it can take 1-3 months to reach the first page. More competitive keywords may take 6-12+ months to rank.

PPC (Pay-Per-Click), on the other hand, can get you to the top of Google instantly—but only as long as you keep paying. The advantage of SEO is that once you achieve first-page rankings, maintaining them is far more cost-effective than ongoing PPC spend.

2. Strategy

To achieve these rankings, we’ll follow a structured three-phase approach:

Phase 1: Planning & Research

✅ Keyword Research

  • Identifying the best search terms for your business.
  • Each page will be optimised for specific, high-intent keywords to attract the right UK audience.

✅ Competitor Analysis

  • Analysing what keywords competitors are ranking for.
  • Identifying backlink opportunities from authoritative UK sites.

Phase 2: On-Page Optimisation

Every page will be refined for maximum search visibility, including:

  • Title Tags & Meta Descriptions
  • URL Structure
  • Header Tags (H1, H2, H3)
  • Image Alt Text
  • Internal Linking

Phase 3: Off-Page Optimisation (Link Building)

Google prioritises sites with high-quality backlinks. We’ll focus on:

  • UK Directory Listings (industry-specific)
  • Guest Blogging (on reputable UK sites)
  • Digital PR & Outreach
  • Local Citations (if applicable)
  • Social Media Engagement

3. Reporting & Communication

  • Monthly Progress Calls (via Zoom/Phone) to review rankings, traffic, and next steps.
  • Full transparency – you’ll always know what’s working and where we can improve.

Why This Works for UK Businesses:
✔ Locally targeted keywords to attract UK customers.
✔ Sustainable growth—not reliant on constant ad spend.
✔ Adaptive strategy based on performance data.

Let’s get your business ranking higher and attracting more customers—organically. 🚀